Slyde Ltd started life in Leicester in 1986, but our original owner Jeram Mandalia started out by having a shop called Mandalia's Denim Store on the Golden Mile in Leicester in 1975.

They were official stockists of Levi's, Wranglers, Lee Cooper, Brutus, Brittania and Falmer jeans. Back in those days a pair of Levi's set you back just £10.99.

Jeram also used to show at the indoor market at Melton Airfield  and our owner Atul used to help out on a Sunday with his Dad. They still did this way into the 90's. 

Jeram started to manufacture here in the UK his own line of denim after his brother in law encouraged him to manufacture jeans for his store in London. So in the 70's he started a small factory and manufactured Kerbrook Jeans.

Then in the early 1980's he moved to a bigger premises and made jeans for Bollgame and Joe Bloggs. 

In the late 1990's Jeram moved to produce our own products and sell them onto the wholesalers in London and Manchester.  Once the East End of London and the Manchester wholesales started to disappear we started to sell our own products to independent retailers around the World. The in-house factory which is now our stockroom closed in early 2000 and we moved it to a separate unit a short distance from our head office. We still have kept our cutting room here and then take this round to the factory when the items are made in the UK. We started to make under the Run&Fly label in 2000. The brand used to belong to a good friend of Atul's Steven Ballard and he wanted us to keep the name so then it was born and we pretty much do everything the same way today as we did then 21 years later! 





  • Lisa Washington said:

    My partner and I are getting married next year and wanted to wear something different from the norm. We searched online and came across a shop which was a short drive from us, so today we popped in to try on some clothes. We bought 3 pairs of Run & Fly dungarees between us and I bought a tee shirt. Absolutely love love love them!!

    september 26, 2023

  • Louise Nicholson-Hume said:

    I LOVE all the dungarees and have a pair in every print from suppliers via eBay from dinos to daisies just incredible I always get compliments on my dungarees and being 61 with pink hair my take is if you make some one smile then life is good. So pleased to finally be on your mailing list KEEP UP THE AWESOME WORK THANKYOU FOR BEING LIFECHANGING FOR ME XXXXX LOUISEXXXXX

    september 26, 2023

  • Traci Norum said:

    Found you online and fell in LOVE! I’m in the US, so was reluctant to order online. On a recent trip to Edinburgh, I happen to be walking down the street and found a small shop selling your dungarees. I was ECSTATIC! Bought a pair, fell even more in live, then felt more comfortable buying online. Simply love, love, love Run & Fly. I get compliment each an every time I wear something for your company! THANK YOU!

    oktober 28, 2022

  • Kimmy said:

    Just found you online because the amazing Rosie Jones was wearing your clothes on breakfast tv today. Love your style and values.

    oktober 28, 2022

  • Norma Francis said:

    Got the bees knees pinny after seeing someone wearing it on a telly quiz show,tracked it down on Amazon. I wear alot of black,but being a retro lover,the bright colours and designs have bought colour to my wardrobe. Have just created an account and ordered two more pinny.
    Lovely designs, colours and good quality clothing.
    Thanks 😊

    maj 14, 2022

  • Suzanne Hill said:

    Just to say how much our family love your clothes. Organic, fair trade, quirky, fun and look great. Keep it up!

    februari 19, 2022

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